About Jasper Thornell

For over a decade, I have been immersed in the data-driven world of performance marketing, specifically mastering the unique mechanics of the pay-per-call ecosystem. My expertise is built on a foundation of hands-on experience managing high-volume call campaigns across competitive verticals, with a deep specialization in home services, legal, and insurance. I understand that in these sectors, a phone call is not just a lead, it is a critical moment of trust and conversion that demands a sophisticated strategy. My work focuses on the entire funnel, from precise keyword bidding and geo-targeting to call tracking, analytics, and rigorous lead quality optimization. I have a proven track record of developing compliant and scalable campaigns that connect businesses with ready-to-buy customers, maximizing return on ad spend by focusing on cost-per-lead and revenue-per-call metrics. Through testing and analysis, I have honed methodologies for everything from crafting compelling ad copy that drives phone calls to implementing call routing and scripting that improves conversion rates. I am committed to sharing the actionable insights and strategic frameworks that turn inbound calls into a business's most valuable revenue stream.