About Kieran Stormvale

For over a decade, I have been immersed in the complex ecosystem of performance marketing, with a specialized focus on building and optimizing call-driven campaigns. My journey began in direct-response media buying, where I learned to track, measure, and scale leads with precision, a skillset I now apply exclusively to the pay-per-call vertical. I have dedicated my career to mastering the intricacies of call tracking technology, lead distribution, and compliance, ensuring that every campaign I architect not only drives high-intent calls but also delivers measurable ROI for advertisers. My expertise is particularly deep in high-consideration niches like home services, legal, and insurance, where understanding the customer's journey from click to conversation is paramount. I have consulted for both established brands and agile startups, helping them navigate the unique challenges of call quality validation, conversion rate optimization, and profitable media spend allocation. Today, I write to demystify the strategies behind successful pay-per-call marketing, sharing actionable insights on everything from crafting compelling ad copy that generates calls to selecting the right tracking platforms and call center partners. My goal is to provide the definitive resource for marketers who understand that a phone call remains the most valuable lead.