About Tahlia Winterbourne

As a performance marketing strategist specializing in pay-per-call, I help advertisers and publishers navigate the shift from clicks to conversations. My work here focuses on turning call tracking data into actionable campaign insights, from dynamic number insertion setups to fraud prevention tactics. I draw on years of direct experience optimizing lead generation for service-based businesses, where a qualified call often converts at a much higher rate than a web form submission. You’ll find me breaking down the numbers behind ROI tracking, call filtering, and publisher monetization so both sides of the platform can scale with confidence.