theo ashford

Theo Ashford

About Theo Ashford

Theo Ashford writes about performance marketing with a focus on pay-per-call advertising and lead generation strategies. As a longtime affiliate marketer, I’ve spent years on both sides of the table,generating calls as a publisher and optimizing campaigns as an advertiser. Here, I break down the nuts and bolts of call tracking, fraud prevention, and ROI optimization to help you get more from every qualified phone lead. My goal is to turn complex platform tools into actionable advice that drives real results for your bottom line.
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