Like most pay per call affiliates / publishers, you are probably running paid online and mobile search campaigns to promote advertiser and merchant offers and drive traffic that will yield you commissions. In order to maximize the performance of your search campaigns, you need to have the ability to track everything — and that includes calls. With Dynamic Number Assignment, you will get better ROI from your search campaigns.
Adding phone numbers to search ads (especially mobile search ads) not only generates calls, but can improve click-though rates by 5-30% according to Google.
There are two main ways to use Astoria’s pay for performance network with your online and mobile search initiatives:
Individual Number Tracking
- Instantly activate phone numbers
- Include promo numbers in search ad copy
- Ideal for high traffic, high cost keywords and ad groups
Dynamic Number Assignment
- Ideal for larger pay-per-click keyword portfolios
- Phone numbers are auto assigned to individual search engine, keyword, and match type combination
- Track call-based revenue generated by organic (SEO) traffic as well as paid search
Tying the calls you drive to the keyword that drove the call is a critical way to know which keywords are earning you money and which ones aren’t. That’s what some of the top Pay Per Call Affiliates are doing.