Don’t think of it as calls or clicks, instead it’s calls AND clicks. Astoria’s call based campaigns work in conjunction with your online campaigns to ensure you get credit for all the traffic you’re driving. Clicks on any online creative are tracked via your network’s standard online process and calls are tracked through our platform.
Many advertisers are also using our web integration code which means that when you do send them clicks, they will automatically display your issued phone number on their landing page instead of their main toll free number. That a great start to a successfully integrated pay per call online campaign.