Built for the media manager, Astoria’s pay per call and pay-for-performance platform makes it easy to customize how calls are handled when they come in response to your media efforts. While this may seem like something a media manager is not typically empowered to manage, who better to look after what is working and what is not than the person responsible for spending and measuring the effectiveness of media dollars? Our easy to use IVR system allows us to quickly make adjustments to call flow in real time, without any downtime.
Not all calls are created equal, so we’ve built a system with flexibility in mind:
- Differentiate between support calls and sales calls.
- Define hours of operation and geo-targeting.
- Identify mobile callers and offer SMS opt-in.
- Ask qualifying questions before connecting callers.
- Set pricing and routing based on media channel (search, banner, mobile, and more).
No matter which media drove the consumer to contact you, we make it easy for you to handle your callers in the way that makes the most sense for your business. And in doing so, we provide you with all the insights and tools you need to see how your callers are responding and make any adjustments necessary to improve the efficiency of your media spending. That’s a high quality pay per call marketing campaign.
Why media managers use it
Support calls, after-hours calls, and out-of-area calls do not have to reach the sales floor. Qualifying questions run before the caller is connected, so agents spend their time on people who match the offer.
Changes without taking the campaign down
Call flow can be updated in real time. Change hours, geo rules, the questions you ask, or how a channel is priced without downtime. Mobile callers can be offered an SMS opt-in instead of being forced through the same path as everyone else.
The result is a campaign you can steer while it is spending: see how callers respond, then tighten the path that is wasting media dollars.