Advertisers looking to get started in performance marketing often have concerns about affiliate fraud. While most online publishers keep to high standards and will do their best to work well with you, that may not always be the case. Pay per call performance marketing provides a number of built-in capabilities to help you avoid affiliate fraud and maintain a high-quality program with high-quality partners.
- Call quality pricing — You decide what a good call looks like and you pay only for the calls that you like.
- Payout reversal — If at any time you spot a transaction that looks fraudulent, it is easy to report it within the platform and request that publisher commissions associated with that call be reversed.
- Repeat caller detection — Set up the time frame for which a publisher can earn commissions for repeat callers.
- Call recording — Record all calls for quality assurance purposes and audit the full conversation between callers and your agents.
- Publisher suspension — If at any time you suspect a publisher is engaging in questionable behavior, you may instantly suspend that publisher to discontinue your pay-per-call partnership and their promotions will automatically be turned off.
- Call blocking — Block and blacklist phone numbers in our lead exchange to shut down individual phone numbers.
Our account management team also uses reporting tools that help identify publisher and caller behavior patterns across our partner networks and individual campaigns. If we identify or suspect fraud, we flag it and report it directly to our network partners.
What to do when a call looks wrong
- Report the transaction in the platform and request that the publisher commission be reversed.
- Set a repeat-caller window so the same number cannot earn again inside the period you choose.
- Suspend the publisher if the pattern continues. Their promotions turn off immediately.
- Block the phone number so it cannot come back through the exchange.
Call recording is there so you can audit the conversation between the caller and your agent, not just the duration. Account managers also watch behavior across campaigns and flag a publisher when the pattern shows up in more than one offer.