As a publisher, it’s easy and free to get tracking phone numbers to promote advertiser campaigns. You can instantly activate tracking numbers, assign them to specific media placements and creative resources, and track the activity for each number you use.
What a tracking number is for
- Activate numbers at no cost to you.
- Assign each number to a placement, an ad, or a piece of creative.
- Read activity for that number on its own, separate from the rest of the campaign.
Use the right number for the placement
A single promo number is a good fit for an expensive keyword or a specific ad. Dynamic assignment is a better fit when the keyword list is too large to tag one by one. The same numbers can sit inside hosted creative, so the call, the ad, and the payout all point at the same placement.