With Astoria’s pay per call platform, advertisers can increase marketing distribution and get more of the calls that drive business, all while maintaining total control and visibility. With Astoria you can:
- Create pay per call campaigns
- Track calls to marketing campaigns and publishers
- Manage commissions and monitor costs
- Track partner performance
- Control call treatment and routing
- Access custom reporting and real-time analytics
Real-time pay per call reporting
Pay per call reporting comes with complete call attribution, and it also shows who is calling and what is happening during those conversations. With each call you can capture:
- Caller ID
- Call duration
- Day and time of call
- Repeat vs. new call
- Caller geographic location
- Device type
- Call outcome
- Sale amount
Identify what’s driving your customers to call
Gain insight into the marketing efforts driving your inbound calls — whether they come from email, search, display, or any other marketing channel.
Use the record to move budget
Each call can show caller ID, duration, day and time, whether it is a repeat, location, device, outcome, and sale amount. When that record is tied to a publisher or a marketing channel, you can fund the sources that book revenue and stop paying for short or repeat calls.
The same view covers email, search, display, and any other channel that drove the inbound call. Media and finance can look at one call instead of reconciling separate click and call reports.