Don’t think of it as calls or clicks. It’s calls and clicks. Astoria’s call-based campaigns work in conjunction with your online campaigns to ensure you get credit for all the traffic you’re driving. Clicks on any online creative are tracked via your network’s standard online process, and calls are tracked through our platform.
Many advertisers also use our web integration code, which means that when you send them clicks, they will automatically display your issued phone number on their landing page instead of their main toll-free number. That’s a great start to a successfully integrated pay per call online campaign.
Credit for the click and the call
A click is counted through the advertiser’s existing online tracking. A call is counted through the pay-per-call platform. You are not asked to pick one and give up the other.
Your number on their landing page
When web integration is turned on, the landing page shows the phone number issued to you instead of the advertiser’s main toll-free line. The caller still reaches the business, and the call stays attributed to the traffic you sent.
That pairing is what makes a pay-per-call offer work next to a normal affiliate offer: same audience, both actions paid, both actions visible.