Like most pay per call affiliates and publishers, you are probably running paid online and mobile search campaigns to promote advertiser and merchant offers and drive traffic that will yield you commissions. In order to maximize the performance of your search campaigns, you need to be able to track everything — and that includes calls. With dynamic number assignment, you will get better ROI from your search campaigns.
Adding phone numbers to search ads (especially mobile search ads) not only generates calls, but can improve click-through rates by 5–30% according to Google.
There are two main ways to use Astoria’s pay for performance network with your online and mobile search initiatives:
Individual number tracking
- Instantly activate phone numbers
- Include promo numbers in search ad copy
- Ideal for high traffic, high cost keywords and ad groups
Dynamic number assignment
- Ideal for larger pay-per-click keyword portfolios
- Phone numbers are auto assigned to individual search engine, keyword, and match type combinations
- Track call-based revenue generated by organic (SEO) traffic as well as paid search
Tying the calls you drive to the keyword that drove the call is a critical way to know which keywords are earning you money and which ones aren’t. That’s what some of the top pay per call affiliates are doing.
Match the call to the click
A call that is not tied to a keyword is revenue you cannot optimize. Individual promo numbers fit high-traffic, high-cost ad groups, where you want the number written into the ad itself. Dynamic number assignment covers a large keyword portfolio: a number is assigned to the search engine, keyword, and match type, including calls from organic traffic.
Phone numbers on search ads, especially mobile ads, do more than create calls. Google has reported that they can also lift click-through rate. The tracking is what tells you whether that extra click, and the call that followed it, made money.